our story
Where Ads Meet Design
We're not just another agency.
We're two specialists who got tired of the disconnect between traffic and conversion—and decided to fix it ourselves.
How We Met
We are Anna and Alena. We met in Spain after moving here—Anna from Russia and Alena from Belarus. We became friends almost instantly and, naturally, talked about work constantly.
Anna
A paid ads specialist running campaigns for European businesses
Alena
A UX/UI designer with a background in both outsourcing and product design
The "Freelancer’s Trap"
Alena’s challenge
"I design landing pages meant to convert, but if the ads person works in a vacuum, they might bring in an audience that isn't ready for that specific offer. Without a direct link to the person driving the traffic, even the best design becomes a shot in the dark."
Anna’s challenge
"As an ads expert, I always analyze the landing page before launching a campaign. But when you're 'just the traffic freelancer,' your hands are often tied. I would see exactly what needed to be changed on the site to make the ads work, but getting those changes through a client’s internal team was a bureaucratic nightmare. Or worse—the client would change the page without telling me, and I’d only find out when the conversion rates suddenly dropped. I saw this happen in major agencies and small projects alike."
Even as high-level specialists, we both felt frustrated by how standard marketing processes are broken.
The Conversation That Changed Everything
We decided to work as a single unit, where ads and design aren't two separate services, but one seamless strategy.
That conversation became Focus Metric.
One afternoon over coffee, we realized the problem wasn't our skills—it was the disconnect. We decided to stop being just "line items" in a client’s budget where the right hand doesn't know what the left is doing.
Our Manifesto – How We Work Now
A new way of working where collaboration isn't optional—it's built in.
Unified Control
We don't just "consult." We map out the user journey together from the very first click to the final lead.
No "Finger-Pointing"
We've eliminated the situation where the ads person blames the site and the designer blames the traffic. We take joint responsibility for the end result.
Agility and Speed
If Anna sees a specific message performing better in the ads, Alena can adapt the landing page instantly. No middleman, no delays.
Who We Are
Anna Kamolina
Social ads expert
An advocate for "conscious traffic." She is obsessive about targeting and ensuring the path from the creative to the "buy" button is completely frictionless.
Alena Krachkouskaya
Design expert
A designer who thinks in data. She combines experience in product design and marketing to create interfaces that don't just look good—they perform.
© 2025 Focus Metric
Legal zone